Project Goals

Bluff City Bash (BCB) is an event with the goal to bring together young Jewish people across the Mid-South for a single weekend of comradery and friendship. With a target market between the ages of 21 to 39, the weekend would offer a one-of-a kind experience in Memphis, the opportunity to meet new people across the South, and various events to see the city of Memphis and all that is has to offer. BCB was looking to update the content across their site as well as to improve the registration process. Additionally, adding the ability to offer flash-sale discounts on registration would help drive registration numbers.